CORPORATE SOCIAL RESPONSIBILITY
1. VDISMR : Special Children In India
The definition of special children refers to those who show persistent slow learning of basic motor and linguistic skills, often with IQs below 80. Its causes range from heredity, brain damage, malnutrition, infection during pregnancy, excessive drug intake or RH incompatibility.
VDISMR has been working with special children since 1973. Over the years more than 8,200 students have benefited from the various services offered by the institute. VDISMR is one of the few societies in Mumbai, which covers the entire spectrum from training, and rehabilitation of special children to systematic medical research for cures to these diseases. Some of the programmes on offer are Special Education, Vocational Rehabilitation, Training and Infant Care among others.
2. Being Human, The Salman Khan Foundation
Provogue in association with Being Human, The Salman Khan Foundation, held a special screening for underprivileged children from South Bombay as part of an extensive outreach programme. It was an emotive afternoon to watch Salman Khan seated amongst 300 underprivileged children and watch Ready, a film produced by T-Series and Sohail Khan. The joint initiative with Provogue was strategically undertaken with a passion to spread goodwill in the disadvantaged sections of society through preferential treatment of underprivileged children.
About Being Human :
Being Human, The Salman Khan Foundation is a trust set up by Salman Khan for helping the cause of the underprivileged. The foundation has two focus areas - education and healthcare. In order to increase the reach and corpus of the Foundation, Salman Khan has undertaken initiatives such as Being Human Art and Being Human Merchandise.
3. HelpAge India
Provogue in association with the movie (Bin Bulaye Baarati) organized a special screening of the film for 300 senior citizens of HelpAge India as a tribute to Aftab’s Grandfather who passed away a day after the release of the film. Gulshan Grover, Shakti Kapoor, Rajpal Yadav and Shweta Bhardawaj were present to show their support. Aftab has been closely associated with HelpAge India for a decade was supported by Provogue in this charitable event.
About HelpAge India :
HelpAge India is secular, not-for-profit organization registered under the Societies' Registration Act of 1860. Set up in 1978, and since then have been raising resources to protect the rights of India's elderly and provide relief to them through various interventions. HelpAge India voices the needs of India's 90 million (current estimate) "grey" population, and directly impact the lives of lakhs of elders through their services every year. They advocate with national & local government to bring about policy that is beneficial to the elderly, make society aware of the concerns of the aged and promote better understanding of ageing issues and help the elderly become aware of their own rights so that they get their due and are able to play an active role in society.
4. Khushii Foundation - Kapil Dev Charity Fundraiser
Provogue presented A Rendezvous with Elegance, Chapter 2 – A charity fundraiser by Khushii in September 2010. The NGO headed by the legendary cricketer Kapil Dev. The event, a glittering evening of fashion extravaganza, began with a spectacular fashion show by Provogue for which Kapil Dev walked the ramp to showcase the Provogue Autumn Winter 2010 collection. Provogue also contributed by donating 10 watches from their primary collection to be distributed to the children of the Khushii Foundation.
5. Shri Ravi Shankar Youth Concert
Provogue supported Sri Ravi Shankar for a concert to raise funds for youth causes in September 2010 . A melodious performance by Shankar Mahadevan was the highlight of the charity cause. It was a pleasure for all the guests to met and greeted by Sri Ravi Shankar. Political heavyweights Gopinath Munde and Raj Purohit were absolutely delighted to meet Sri Sri Ravi Shankar as were Vivek Oberoi, Shreyas Talpade and Hema Malini.
